Provide incentives and regulatory pathways to promote alternative protein production and consumption

In addition to policies targeted at upstream segments, countries can look at downstream incentives to promote alternative protein production and consumption, as well as implement the regulatory pathways to allow new food and drink products to come to market. As a first step, governments can ensure that alternative proteins compete on a level playing field with animal proteins – for example, by equalizing their tax treatment. On the regulatory side, governments can make transparent and streamline the lengthy and complex approval process for new food and drink products.